Consulting · The Beverage Collective
Beverage consulting from the team that imports, builds and sells 38 brands across Canada and Mexico.
Why TBC
We don't advise from the sidelines. We import, build and sell beverage brands every day, in Canada and Mexico, and we bring that playbook to yours.
01
We run distribution every day. Every plan we write, we have already executed with our own brands.
02
We've been through the provincial systems — LCBO, BCLDB, SAQ, AGLC and the rest — calendars, forms and buyers.
03
Direct distillery relationships in Jalisco, for custom liquid, bulk and private label.
Track A — Brands
For producers heading into new markets and founders building something new. Each stage starts with a fixed-fee package. Consult with us, then distribute with us if it fits.
01 · Enter
Then
Market Entry Execution
Listings, compliance and launch, with the option to move into TBC distribution.
$25k–$60k CAD, or a retainer · 3–6 months
02 · Build
Then
Full Brand Program (Mexico)
Custom liquid or private label from Jalisco distilleries, plus everything in the Sprint.
From $60k CAD plus liquid · 4–9 months
03 · Scale
Then
TBC Partner Retainer
Monthly strategy, sales reviews and board-level advice.
$3k–$8k CAD / month · 6-month minimum
Track B — Operators
For bars, restaurants, hotel groups and retailers. Start with a fixed-fee audit; we tell you what to fix and what it is worth.
01 · Audit
02 · Build
03 · Train & Activate
04 · Represent
Client stories
As covered in
BevNETThe Spirits BusinessFood & WineForbesReady-to-drink cocktails · Canada
Ole Cocktail Co
From first idea to acquisition by Mark Anthony.
Read the storyMezcal · Mexico to British Columbia
Solmano
Now the No. 3 mezcal in BC.
Read the storyVenue · Cantina
Todos Santos Cantina
A cantina built from the name up.
Read the storyTequila · Jalisco to Canada
NYC Tequila
A full barrel program and product build, on the ground in Canada and Mexico.
Read the story$10M
fund for Mexican beverage brands
Venture fund
Aguileros Fund II
Raising a fund for Mexican beverage brands required a story investors could check, line by line.
Build in Mexico
Most suppliers sell what they have. We build what you need.
Tell us the profile, volume and price point. We match the distillery, manage NOM certification and ship to Canada, the US or anywhere else.
Team
Consulting lead
Major-beverage-company leadership, brand building, investing and execution across Canada, the US and Mexico.
LinkedIn profile of Mack Zavitz
Strategy & fundraising
Leads strategy and capital work for brands getting ready to raise.
LinkedIn profile of Alex Staniloff
Brand building
Leads brand building, Casa Colectiva and our Mexico sourcing.
LinkedIn profile of Eli Diamond
Mexico Operations
On-the-ground support and professional translation in Mexico.
LinkedIn profile of Alejandra Cabral
Bulk-Tequila.com
Runs Bulk-Tequila.com, our bulk and private-label tequila supply.
LinkedIn profile of Henok KassayeHow we work
Step 1
30 minutes. We learn the brand or venue, the goal and the budget.
Free
Step 2
A written scope, timeline and fixed fee within 5 business days of the call.
Free
Step 3
We deliver the package you chose: market entry, brand build or venue program.
From $3,500 CAD
Step 4
You get the plan, files and contacts. Want us to stay on? Add the TBC Partner Retainer.
Retainer optional, from $3k CAD / month
FAQ
Book a call
Four minutes. The more detail you give us, the faster we can come back with a scope and a number. Next step: pick a time for your 30-minute call.
Not ready for a call?
How the provincial liquor boards work, a sample pricing ladder and a timeline. Free PDF.
