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Case Studies · Client stories

Four brands. Start to finish.

We don't drop in for a deck. We stay from the first sketch to the last pallet — and sometimes all the way to the exit.

01 · Ready-to-drink cocktails · Canada

Ole Cocktail Co

From first idea to acquisition by Mark Anthony.

We were there before there was a can. We helped shape the idea, assemble the founding team, bring in the first investors and open the first accounts — then saw it through to acquisition by Mark Anthony Group.

What we did

  • Inception
  • Founding team
  • Early investors
  • Initial distribution
  • Exit

Acquired

by Mark Anthony Group

Friends raise five cans of Olé Cocktail Co — passion fruit, spicy margarita, paloma, tequila sunrise and chili mango — in the sunA case of Olé Cocktail Co margarita cans on a patio table in the sunStacked cases of Olé margarita cans filling the frame after a production run

  1. 01

    Inception

    Turned a founder's idea into a product, a price and a plan to sell it.

  2. 02

    Founding team

    Brought together the people who would build, sell and run the brand.

  3. 03

    Early investors

    Built the case and the materials that brought in the first round.

  4. 04

    Initial distribution

    Opened the first listings and accounts, and built the route to market.

  5. 05

    Acquisition

    Grew the brand to the point where Mark Anthony Group bought it.

“Founder quote coming” — Ole Cocktail Co

Build a brand: talk to us

02 · Mezcal · Mexico to British Columbia

Solmano

Now the No. 3 mezcal in BC.

We opened Solmano's first distribution, then went deeper: working through the flavour profile, choosing the palenque, and staying alongside the founders as the brand grows.

What we did

  • Initial distribution
  • Flavour profile
  • Palenque selection
  • Brand ambassador & activation support
  • Ongoing founder support

No. 3

mezcal in British Columbia

Two men stand behind wooden fermentation vats of agave fibre at the Solmano palenque, in front of a colourful Solmano muralA man in sunglasses crouches to fill containers from the still at a brick palenque while the team looks onBartenders build a round of cocktails on a busy bar, with a Solmano can on the counter

  1. 01

    Initial distribution

    Took the brand into its first Canadian listings and accounts.

  2. 02

    Flavour profile

    Worked with the founders on the liquid until it tasted the way they wanted.

  3. 03

    Palenque choice

    Helped pick the palenque and the maestro mezcalero who make it.

  4. 04

    Brand ambassador & activations

    Led the 50 Best Bars activation, working with some of the world's best bartenders from Handshake, Bar Mauro, Bar Supernova, FOMA, Ahorita and Licorería Limantour.

  5. 05

    Ongoing work

    Still working with the founders on pricing, sales and what comes next.

“Founder quote coming” — Solmano

Build a brand: talk to us

03 · Venue · Cantina

Todos Santos Cantina

A cantina built from the name up.

From the first idea to opening night, we built the brand, chose the spirits and designed the menu — so the room, the list and the drinks tell one story.

What we did

  • Inception
  • Branding
  • Spirit selection
  • Menu design
Todos Santos Cantina's neon facade at night: pink lettering beside a woman in a jaguar headdress framed by amber raysBlueprint of the Todos Santos Cantina neon sign with dimensions, tubing colours and mounting specs

  1. 01

    Inception

    Shaped the concept with the owners: who it's for and what it should feel like.

  2. 02

    Branding

    Built the name, look and voice the whole venue runs on.

  3. 03

    Spirit selection

    Chose the agave and back-bar spirits that fit the concept and the margin.

  4. 04

    Menu design

    Designed the cocktail and spirits menu, specs and pricing.

“Founder quote coming” — Todos Santos Cantina

Venue program: talk to us

04 · Tequila · Jalisco to Canada

NYC Tequila

A full barrel program and product build, on the ground in Canada and Mexico.

Start to finish: we ran a full barrel program, sourced the suppliers, built the product and handled CRT compliance, with our team on the ground in Canada and Mexico at every step.

What we did

  • Barrel program
  • Product build
  • On-the-ground support
  • Supplier sourcing
  • CRT compliance
A worker in a hairnet holds a bottle of NYC Tequila up to a light panel to inspect the liquidA bottling worker checks a numbered, cork-stoppered bottle by handRows of filled bottles with wooden corks, each hand-numbered

  1. 01

    Product build

    Took the tequila from brief to finished, labelled bottle.

  2. 02

    Barrel program

    Ran the full barrel program, from cask selection to finished liquid.

  3. 03

    Supplier sourcing

    Found and vetted the distillery, glass, closures and packaging.

  4. 04

    CRT compliance

    Handled certification and labelling with the Consejo Regulador del Tequila.

  5. 05

    On the ground

    Our teams in Mexico and Canada ran production visits, checks and launch on both ends.

“Founder quote coming” — NYC Tequila

Make liquid in Mexico: talk to us

Building something like this?

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